Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline
More Projects
Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline
More Projects
Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline