About me
Estelle Marasigan
With 10+ years in website and marketing roles — and 6 specialising in website management and strategy — I’ve built a strong track record in scaling websites, designing and building content hubs that fuel demand gen and business growth, leading CRO initiatives, and blending creativity with data for impactful optimisations.
Outside the office my hobbies and interests include: Boxing, painting and cooking.
Core Skills
A blend of strategic thinking, technical expertise, and creative problem-solving — these core skills enable me to design, optimise, and scale websites that deliver measurable business impact.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
My Experience
From casino poker dealer to website and digital leader, my journey has been defined by adaptability, continuous learning, and a passion for creating impactful digital experiences — blending creativity with data to drive growth and innovation.
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
Tech STACK
A toolkit of industry-leading platforms that power my work — from analytics and SEO to design, development, and collaboration.
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
Project Management
Asana, Trello, Notion, Clickup and Jira
Project Management
Asana, Trello, Notion, Clickup and Jira
Foundations, Growth & Philosophy
Formal education and professional certifications that have shaped my expertise and keep me at the forefront of digital strategy and website management.
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Hi
Hi
Hi
Let's connect
Got ideas, questions, or just want to say hi? My inbox is open!
About me
Estelle Marasigan
With 10+ years in website and marketing roles — and 6 specialising in website management and strategy — I’ve built a strong track record in scaling websites, designing and building content hubs that fuel demand gen and business growth, leading CRO initiatives, and blending creativity with data for impactful optimisations.
Outside the office my hobbies and interests include: Boxing, painting and cooking.
Core Skills
A blend of strategic thinking, technical expertise, and creative problem-solving — these core skills enable me to design, optimise, and scale websites that deliver measurable business impact.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
My Experience
From casino poker dealer to website and digital leader, my journey has been defined by adaptability, continuous learning, and a passion for creating impactful digital experiences — blending creativity with data to drive growth and innovation.
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
Tech STACK
A toolkit of industry-leading platforms that power my work — from analytics and SEO to design, development, and collaboration.
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
Project Management
Asana, Trello, Notion, Clickup and Jira
Project Management
Asana, Trello, Notion, Clickup and Jira
Foundations, Growth & Philosophy
Formal education and professional certifications that have shaped my expertise and keep me at the forefront of digital strategy and website management.
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Hi
Hi
Hi
Let's connect
Got ideas, questions, or just want to say hi? My inbox is open!
About me
Estelle Marasigan
With 10+ years in website and marketing roles — and 6 specialising in website management and strategy — I’ve built a strong track record in scaling websites, designing and building content hubs that fuel demand gen and business growth, leading CRO initiatives, and blending creativity with data for impactful optimisations.
Outside the office my hobbies and interests include: Boxing, painting and cooking.
Core Skills
A blend of strategic thinking, technical expertise, and creative problem-solving — these core skills enable me to design, optimise, and scale websites that deliver measurable business impact.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
My Experience
From casino poker dealer to website and digital leader, my journey has been defined by adaptability, continuous learning, and a passion for creating impactful digital experiences — blending creativity with data to drive growth and innovation.
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website & Creative Lead
Full-time
Cognism
Sep 2022 - Present
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Website Manager
Full-time
QA Ltd
Sep 2019 - Sep 2022
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
Web Designer
Freelance
PixelGlow Designs
Oct 2015 - Present
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
marketing assistant
Full-time
Enterprise Enfield
Mar 2019 - Aug 2019
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
poker dealer
Full-time
Empire Casino
Sep 2009 - Oct 2015
Tech STACK
A toolkit of industry-leading platforms that power my work — from analytics and SEO to design, development, and collaboration.
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Website CMS
Framer, Hubspot CMS, Webflow and WordPress
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
Web Design & Development
Figma, HTML, CSS, Javascript, Adobe Creative Suite, Relume and Adobe Express
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
CRO & Personalisation
Mutiny, Hubspot A/B Testing, VWO & Optimizely
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
SEO, Analytics & Performance
GA4, Ahrefs, SEMRush, Google Tag Manager, Looker Studio, DreamData, Hotjar and Microsoft Clarity
Project Management
Asana, Trello, Notion, Clickup and Jira
Project Management
Asana, Trello, Notion, Clickup and Jira
Foundations, Growth & Philosophy
Formal education and professional certifications that have shaped my expertise and keep me at the forefront of digital strategy and website management.
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
01.
Education
BSc Information Technology & Multimedia 2:1 Middlesex University (2001 – 2004) PRINCE2 Foundation Project Management Certified – PeopleCert (Jan 2022) UX, UI & Content Design – The School of UX (July 2022)
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
02.
Ongoing Learning
Currently, I am focused on expanding my technical expertise and design skills through: - Full-Stack Web Development Bootcamp: Deepening my understanding of both front-end and back-end technologies - Advanced UX/UI Training with Figma
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
03.
My Philosophy
“I believe the best websites don’t just exist—they connect, inspire, and grow with your business through the right blend of design and strategy.”
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Working Style
My working style blends hands-on leadership, strategic thinking, and collaboration. I focus on empowering teams, fostering open communication, and adapting my approach to deliver the best outcomes for projects, people, and the business.
Personality
I’m a big fan of personality quizzes, and after taking the 16Personalities quiz a few times, I always get the same result, which feels surprisingly spot on. I’m a Protagonist (ENFJ).
Collaboration
I have extensive experience collaborating across marketing teams and wider business functions, working closely with Demand Generation, SEO, Product Marketing, Marketing Operations and Customer Success to align website and digital strategies with overarching business goals.
Leadership
I embrace a player-coach leadership approach that balances direct involvement in tasks with strategic mentorship. I believe in empowering teams by fostering ownership, accountability, and collaboration, while adapting my style to meet the unique needs of each individual.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
Guest Podcasts
Optimising websites and implementing website testing with Estelle Marasigan
In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.
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