Hi
Hi
Hi
estelle marasigan
Digital
Portfolio
Portfolio
Portfolio
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Intro & Core Skills
I’ve spent over 10 years in website and marketing roles, with the last 6 years specialising in website management and strategy. Along the way, I’ve built a solid track record of end-to-end website management, scaling website growth, leading CRO initiatives, and blending creativity with data to make smart optimisations.
I’m now confident in taking full ownership of everything website-related, collaborating closely with marketing teams, developers, operations and stakeholders to deliver impactful business results.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
About me
Hi, I'm Estelle — a website and marketing professional passionate about crafting meaningful and impactful digital experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Cups of coffee
0+
0+
Cups of coffee
0+
0+
Cups of coffee
Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline
Design & Digital Journal
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's connect
Got ideas, questions, or just want to say hi? My inbox is open!
Hi
Hi
Hi
estelle marasigan
Digital
Portfolio
Portfolio
Portfolio
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Intro & Core Skills
I’ve spent over 10 years in website and marketing roles, with the last 6 years specialising in website management and strategy. Along the way, I’ve built a solid track record of end-to-end website management, scaling website growth, leading CRO initiatives, and blending creativity with data to make smart optimisations.
I’m now confident in taking full ownership of everything website-related, collaborating closely with marketing teams, developers, operations and stakeholders to deliver impactful business results.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
About me
Hi, I'm Estelle — a website and marketing professional passionate about crafting meaningful and impactful digital experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Cups of coffee
0+
0+
Cups of coffee
0+
0+
Cups of coffee
Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline
Design & Digital Journal
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's connect
Got ideas, questions, or just want to say hi? My inbox is open!
Hi
Hi
Hi
estelle marasigan
Digital
Portfolio
Portfolio
Portfolio
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Welcome to my digital portfolio! Here, you’ll find insights into my skills, professional experience, web projects, tech stack, working style and more. Feel free to explore my portfolio or reach out, I’d love to connect!
Intro & Core Skills
I’ve spent over 10 years in website and marketing roles, with the last 6 years specialising in website management and strategy. Along the way, I’ve built a solid track record of end-to-end website management, scaling website growth, leading CRO initiatives, and blending creativity with data to make smart optimisations.
I’m now confident in taking full ownership of everything website-related, collaborating closely with marketing teams, developers, operations and stakeholders to deliver impactful business results.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
1. Management & Strategy
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Design & Development
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Analytics & Performance
Data Analytics, Reporting & Performance Tracking — Customised dashboards and reporting using Hubspot CMS, GA4, GTM, Data Studio, DreamData.
Data-driven mindset — Constantly analysing website developments, projects, and performance to guide next decisions.
A/B Testing Analysis — Measuring experiment performance using Mutiny, VWO, and HubSpot A/B testing tools.
Attribution & Funnel Insights — Leveraging multi-touch attribution (DreamData, Salesforce) to connect website activity to pipeline and revenue.
4. Project Management
Project Management — Leading complex website projects such as new web builds and rebrands.
Prioritisation & Roadmapping — Using impact/effort frameworks to prioritise initiatives that drive the highest business value.
Agile Workflow Management — Coordinating multi-team sprints, timelines, and deliverables to ensure on-time, high-quality project delivery.
Risk Management & Problem-Solving — Anticipating potential blockers early and implementing proactive solutions to keep projects on track.
About me
Hi, I'm Estelle — a website and marketing professional passionate about crafting meaningful and impactful digital experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Projects completed
0+
0+
Cups of coffee
0+
0+
Cups of coffee
0+
0+
Cups of coffee
Featured Projects
Where strategy meets execution: a showcase of high-impact projects that highlight my passion for creating website experiences that engage, convert, and drive measurable growth.
Strategy
Website Strategy
A data-driven strategy to transform Cognism’s website into a high-performing demand engine — aligning CRO, UX, and customer journeys to drive qualified MM+ pipeline growth in 2025.
Web Design/UX
Website Brand Refresh
A six-month cross-functional project to refresh Cognism’s website design and messaging for the launch of our flagship product, Sales Companion — elevating the brand to appeal to mid-market and enterprise audiences.
Demand Gen Content
SDR Zone
Built a centralised sales enablement hub, the SDR Zone, driving 70,000+ views and influencing £1.07M in pipeline. Now used by companies like IBM for onboarding and training, with optimised navigation for easy resource access.
Design System
Brand Design Systems
Two Webflow-based brand guideline microsites for Cognism and Mailtastic, aligning all brand assets and evolving our visual identity for mid-market and enterprise audiences.
Demand Gen Content
Diary of a first-time CMO
A digital microsite experience for Cognism’s flagship book “Diary of a First-Time CMO,” optimised for content-rich navigation and engagement. Outcomes: +60K website views on the digital microsite & 11M pipeline
Design & Digital Journal
From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.
Hi
Hi
Hi
Let's connect
Got ideas, questions, or just want to say hi? My inbox is open!